Attorney SEO is how law firms get their websites in front of the people who need them. Most clients now start a search on Google, often with a local query for a lawyer or law firm, and a site that ranks on the first page is far more likely to get the call. Pair that with the fact that search engines give higher credence to sites that rank higher, and SEO stops being optional for a growing practice.
What attorney SEO actually involves
Attorney SEO combines technical and creative work to bring more traffic to a law firm site. Common tasks include putting keywords in titles, optimizing for mobile devices, increasing website loading times, and optimizing for local searchers. Because these tasks can be difficult, they often require the expertise of an SEO specialist or web developer.
Why local SEO matters for lawyers
Local SEO is geared toward potential clients located in a specific geographic area. The strategy involves the use of geo-specific keywords, building profiles in local directories, and submitting information to legal directories.
How long it takes and what it delivers
Attorney SEO is a strategy that can take anywhere from 60 days to a year to complete. The time frame depends on the complexity of the website, the content, and the authority of the website. It is not a one-time marketing strategy. It must be monitored and modified in order to yield the desired results. When done correctly, it can improve keyword rankings, improve lead generation, and increase website authority, leading to a large increase in business.
Other pieces that support an attorney SEO campaign
A few supporting elements round out the work:
- Video. Video is a powerful new medium that shows your law practice. A video can be launched within hours of the launch, while a website can take weeks to become recognized. With the right keywords, videos can generate more leads and clients, are more likely to be shared on social media, and help ranking.
- Meta description tags. A good meta description tag will draw people to your site and increase your visibility.
- Backend SEO. The backend of your website should be optimized for SEO. This increases visibility and keeps visitors on your site, focusing on keywords and phrases relevant to your industry.
- Content. The content on your website is the most important part of attorney SEO. It keeps people on your website, presents a positive image of your firm, and makes it easier to attract clients.
Why it matters for the long term
Attorney SEO is vital for the marketing of a law firm or individual attorney. It improves website visibility and helps a firm become better known in its community. A well-done SEO campaign can boost rankings to the top of Google, but it is not a one-time marketing solution. It needs to be monitored and adjusted to achieve maximum results.
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