Attorney SEO is crucial to ensure that your website is visible in search engine results. Your website should be optimized to attract potential clients and convert them into leads. This is particularly important in the case of car accidents, where a well-optimized page will rank high when someone searches for a car accident lawyer. Searchers also type general legal issues such as child custody and divorce when looking for a law firm. In this case, it’s imperative to focus on these common variables to optimize your website and ensure your ranking in search results.