If you have a law firm, investing in attorney SEO is critical for increasing your web traffic. SEO is a strategy used to increase website traffic by incorporating a sound strategy and effective utilization of resources. With attorney SEO, these two common mistakes can be avoided. As a result, your firm can compete with other law firms in a highly competitive market. Read on to learn how attorney SEO can help your firm. Listed below are some tips that can help you boost your web traffic.
Keyword research: Do you know what keywords your audience searches for? Google has a tool that tells you how competitive your keywords are. You can use this to decide which keywords to target. If your competition is high, you may want to target keywords that are easier to rank for. For example, if you are a new law firm, targeting keywords with KD 0-10 makes sense. In this case, your goal is to gain more trust in the search engine.