If you’re a business owner, you should start local SEO efforts immediately. While you’ll find a lot of content marketing tools out there, you should also create your own content to target a local audience. Creating content for your website doesn’t necessarily mean you need to write blog posts – resource guides, presentations, and technical specification sheets all work well. However, there are a few key aspects to local SEO that you need to be aware of.
Consumers have begun to incorporate their location when searching for products and services online. While most people use big search engines to find what they’re looking for, they also use location-based sites to find local businesses. Local SEO allows only businesses to be shown in local searches – unless they’ve done the work themselves or hired a local search marketing agency to do it. Moreover, nearly 60% of online searches are conducted on mobile devices, which means that local SEO can help you reach your local Internet audience more effectively.