Google’s search algorithm determines where a website ranks on the SERPs. Searchers type a keyword into the search box and Google’s bots read the contents of websites and index them. These pages are then analyzed using hundreds of ranking factors to determine which one should appear first. For example, if a user types in the word “books”, they will see books that match the search term. This is how the search works and how search engine optimization improves your rankings.

SEO techniques work best when aimed at the dominant search engines in the market. Market share varies, but Google’s share is over 75% worldwide. In 2006, Google held a 85% market share in Germany, and Google had 85-90% of the market in the UK. At the time of writing, there were hundreds of SEO firms operating in the US. In June 2008, Google had a nearly 90% market share in the UK. read more

There are several reasons why your law firm needs attorney SEO. While word-of-mouth referrals are still a viable source of referrals, the majority of people will now go online to validate these recommendations. Search engines are increasingly recognizing the importance of online presence and will give higher credence to websites that rank higher in search results. By utilizing specialized SEO for attorneys, you will be able to increase your online visibility and reach.

The main reason to optimize your website for SEO is to attract potential clients. Whether your target market is local or global, most people will start their search with Google. A potential client is likely to do a local search for a lawyer or law firm, and your website should appear on the first page. If your website is high-quality, potential clients will likely call your firm. Aside from the SEO benefits, you should also create a press release that is written in a conversational tone. read more

When a user searches for a topic on Google, he/she is most likely looking for a specific page on your website. By incorporating search terms, your page will be better organized for the search engines and visitors. In addition to incorporating relevant keywords, you should use XML sitemaps to ensure that search engines can crawl and index your entire site. Ultimately, you want to satisfy your users while increasing your ranking on Google.

The process of search engine optimization involves optimizing the content of a website so that it is optimized for the most popular search engines in the target market. While there are hundreds of different SEO techniques, most of them are tailored to the market share of each search engine. In 2006, Google was the world’s leading search engine with 77.5% of all searches. As of June 2008, Google had close to 90% of the market in the UK and 85% in Germany. read more

SEO is the process of obtaining top rankings in search engines by utilizing the best practices for maximizing website visibility. The algorithms behind search engines work to pull up the best possible results. These can range from web pages to news articles, images and videos, to local business listings and other niche types of content. Here’s a closer look at the different ways to get ranked in search engines. The best SEO practices are reproducible and consistent.

On-page optimization means ensuring the content is relevant and provides a good user experience. This is done through a content management system. Common content management systems include WordPress, Wix, Drupal, Joomla, Shopify, and Magento. Off-page optimization refers to gaining backlinks and building a website’s reputation with other websites. It’s a comprehensive strategy that requires constant attention and development. By following these steps, your website can be seen by a larger audience than ever. read more