The majority of online searches begin with Google. In fact, 75% of all queries begin with Google. To improve your ranking on Google, you must understand how users search for information. That way, you can optimize your content to get your website listed high in SERPs. Here are the main steps in search engine optimization. Read on for more information. In addition to using keywords, you should also pay attention to how your visitors engage with your content.
SEO focuses on the keywords your visitors type into a search box. Keywords fall into two categories: product and informational. If you own an eCommerce website that sells tennis shoes, optimize your pages around both types of keywords. These two categories can also be related to different topics on your site. For example, if a user searches for “tennis shoes,” they will be looking for information about tennis shoes. A successful SEO strategy will focus on both types of keywords.
While many factors influence the ranking of a website in a search, one major factor is placement on Google. If you can get your website listed high in the SERPs, your business will enjoy free traffic. In addition, you’ll gain brand recognition and a loyal customer base. So, how can you achieve high visibility on Google? By optimizing your content for search engines, you can get your website seen on Google’s first page.
Unlike paid advertising, organic traffic comes from users actively searching for your products and services. It is higher-quality traffic that can lead to more engagement with your brand. However, it’s impossible to completely manipulate the algorithms in search engines, so SEO requires a lot of action and constant activity. Aside from putting in the hours needed to optimize the website, SEO also takes time. For most online marketers, SEO takes years to see results, so it’s important to keep in mind that it’s a long-term project.